A product launch video, ready before you ship
Launch videos are the asset that slips. Paste your product URL and get a 30–60 second launch video the same afternoon: a tour of the real product, narration that sells the outcome, captions and music.
Free preview · no signup · pick a plan to render
Fast enough to make the launch
A free preview in about 15 seconds and a finished render in minutes — so the video ships with the launch instead of arriving a week after it.
Every channel, one generation
16:9 for the site and YouTube, 9:16 for Stories, Reels and TikTok, 1:1 for the feed. Same brand kit, same script, no re-cutting.
Changes without a re-brief
Renamed the feature the day before launch? Edit that one scene in chat and re-render. No agency turnaround, no round of revisions.
Why launch videos usually do not get made
The economics are bad at small scale. An agency launch video runs $2,000–$8,000 and takes two to four weeks, which means committing budget and a brief before the product is finished. Doing it in-house means someone learns an editor, records a screen capture, finds music that is actually licensed, and writes a script — a week of the wrong person’s time.
So the video becomes the thing that slips. The launch goes out with a screenshot and a paragraph, and the demo video is promised "next week" until the next launch overwrites it.
The fix is not making the video faster to edit. It is removing the edit entirely: generate from what already exists — your live product page.
What goes into a launch video that works
Open on the outcome, not the company name. Viewers decide in the first two seconds, and "we are Acme, founded in 2021" spends them on nothing. The narration here is written to lead with what the product does for the viewer.
Show the real interface. A launch video for software has to show software. Recorded footage of your live site does that automatically; stock clips of people at laptops do not.
Caption everything. Most launch video views happen muted — in a feed, in a Slack preview, on a Product Hunt page. Captions are burned in by default for exactly that reason.
Keep it to 30–60 seconds. That is long enough to show three real things and short enough to be watched to the end, which is the metric every platform actually ranks on.
Where teams use these
Product Hunt launches, changelog and release posts, the hero video on a landing page, launch-day social threads, investor and customer update emails, and paid social tests where several hooks are needed against the same product footage.
Teams shipping continuously tend to generate one per release rather than one per year, which is the case per-video pricing is built for.
How it works
Paste your product or landing page URL — brand kit and scene plan are generated from the live page.
Review the free preview: scene plan, narration script and stills. No account needed.
Pick a plan, render the full video with tour, voiceover, captions and music, then download it in every aspect ratio you need.
Frequently asked questions
How long does it take to make a product launch video?
The free preview takes about 15 seconds. A full render usually finishes in a few minutes, so a launch video can be made and downloaded the same day you decide you need one.
How much does a product launch video cost?
Plans start at $19/month for 8 videos, so a single launch video costs a few dollars. For comparison, an agency-produced launch video typically runs $2,000–$8,000 and takes two to four weeks. The preview is free and needs no account.
Can I get vertical and square versions for social?
Yes. Every plan includes 16:9, 9:16 and 1:1. The same brand kit and script are reused, so the versions stay consistent across channels.
Can I change the script or the scenes?
Yes. The full narration script is shown in the free preview and is editable before you render. After rendering, any individual scene can be changed by describing the change in chat — only that scene regenerates.
What if the video is not good enough to use?
There is a 7-day money-back guarantee: request a refund through the contact form within 7 days of your first payment and it is refunded in full, whether or not you already generated videos.