AI video maker: turn your website into a launch video
Free preview in ~15 seconds — no signup, no card. Plans from $19/mo.
One sentence in. A finished, scored, captioned video out — built from your real product, not a template.
Replaces the whole stack.
After Effects for motion, Premiere for cuts, DaVinci for color, Blender for 3D — a launch video used to mean four apps and a week. Launch does all of it from one prompt.
Four formats. One brand kit.
Scrape your site once, generate any of them — homepage explainer, paid-social ad, App Store showcase, founder-led update.
Site Explainer
A guided tour of your real website — smooth camera moves over live screenshots, narrated like a demo that sells.
UGC Ad
A presenter hooks the viewer, your product carries the middle. Vertical, karaoke captions.
App Showcase
Real App Store screenshots inside device frames, built for the store listing and 9:16 social.
Talking Head
A presenter carries the story with your product woven in. Announcements, updates, launches.
No timeline. No keyframes. No After Effects.
Traditional motion design means weeks in a compositing tool. Type a sentence — get the finished cut.
Days of manual keyframing, per scene, per format.
One prompt. One finished video.
From URL to finished video
Three steps. The last one is the loop that makes it yours.
Paste your URL
We scrape your brand — logo, colors, copy, real screenshots — and plan the video scene by scene.
Preview free
See the scene plan, narration script and preview stills before paying a cent.
Edit & download
Land in the editor with your video playing. Click a scene, describe a change, download in 1080p or 4K.
Teams shipping launch videos on repeat
A few of the founders and marketers using Launch for every release.
“We used to brief an agency two weeks before every launch. Now the video is done before the changelog is.”
Priya Nair
Founder, Tuesday Analytics
“Pasted our homepage, got a scene plan and script back in under a minute. The explainer went straight into our Product Hunt post.”
Marcus Webb
Head of Growth, Fielda
“The UGC ad format alone paid for the year. Same brand kit, different hook, five variants in an afternoon.”
Dana Ilic
Performance Marketing, Northloop
Per-video pricing. No token math.
You buy videos, not opaque credits. Voiceover, captions and music included on every plan. From $19/mo, cancel anytime.
- AI voiceover + captions
- Music library
- All aspect ratios
- Cloud + desktop render, up to 4K
- Everything in Lite
- Priority cloud render
- 4K downloads
- 3 brand kits · 3 seats
- Everything in Pro
- Highest render priority
- Unlimited duration
- Unlimited brand kits · 10 seats
Pay once. Keep it forever.
Lifetime access at the Lite tier — 8 videos every month, forever, with voiceover, captions, music and 4K downloads. No subscription, nothing to renew.
- 8 videos/month, resets monthly — for life
- Up to 60s videos, 4K downloads, no watermark
- Every future Lite feature included
Questions
The short version of how this works.
How does it work?
Paste your landing page URL. We scrape your real brand — logo, colors, copy, screenshots — plan the video scene by scene, record a guided tour of your actual site, add voiceover, captions and music, and render a finished MP4. Edit any scene before exporting.
When am I charged?
Immediately at checkout — there's no trial period. Pick a plan, pay, and your video renders straight away. Cancel anytime from Settings; access runs to the end of the period you've paid for.
What can I try before paying?
A free preview — no account, no card: your scraped brand kit, the full scene-by-scene plan, the narration script, and watermarked preview stills, back in about 15 seconds. Rendering the finished video needs a plan, from $19/mo.
What counts as a video generation?
One full video: scrape, site capture, AI planning, voiceover, captions. Editing scenes inside a project is free, up to 15 AI refines. A new format or hook variant costs one generation.
Is it real AI video generation?
No hallucinated pixels. Videos are assembled from your real website, real screenshots and a library of motion-design components — the AI plans and writes, the render is deterministic.
What about voices and presenters?
Professional AI voiceover is included on every paid plan, multiple voices. UGC-ad and talking-head formats add realistic on-screen presenters, lip-synced to the same narrator.
What if a generation fails?
Failed generations are never charged. Every delivered video has a report button — if something's wrong, we review it and refund the credit.
Explore by use case
The same engine, pointed at whatever you need to ship.
Make a video for
Your product deserves a better first impression.
Free preview first — no signup, no card. Plans from $19/mo.